Virgin Galactic is not the only company plannind to send orginary people to the space. XCOR has been involved also for many years now and their ship's name is Lynx Mark II. Their space trip price is 100 000 USD, so it is much cheaper compared to Virgin Galactic 250 000 USD price. Lynx passengers will fly with the pilot together to the space in the cockpit. The altitude is the same as VG ,a little over 100 km. In 2008, it was told that the Lynx will fly in 2010. It has still not yet happened.

There are people who are really willing to go to the space and they have purchased tickets for Virgin Galactic and for XCOR. Danish Per Wimmer is one of those people and they are also others, who have enough money to buy both tickets. We need still wait a year or two before the first space flight a reality. Because of the Virgin Galactic  accident it may be the case that XCOR is successful to send first ordinary people to space.

More info:

https://en.wikipedia.org/wiki/XCOR_Aerospace

http://www.xcor.com/